S4 Swim Franchising

CALL: 07798 765598


Be part of the S4 Swim family
Get poolside and run your own S4 Swim School

S4 Swim School - a commitment to continuing swimming development

With almost a decade of proven success, S4 Swim School is one of the UK's leading swimming development programme, designed to help children and adults develop their swimming skills in a safe and enjoyable environment.

We have helped thousands of children to take the plunge and pick up swimming from an early age, but we won't stop there.

As the popularity of S4 Swim School continues to grow, we have packaged S4 Swim's model and introduced a franchise programme to enable passionate, ambitious and driven individuals to open their own schools across the UK.

Our vision is to provide the best quality of service in the UK - by demonstrating a sound understanding of water safety, as well as honing a pathway strategy for continued swimming development. We want to make sure young people can grow in and out the pool, in a safe and enjoyable environment.

S4 Swim School Franchise Experience Days

Get in touch and arrange an informal visit to our head office in Birmingham. You will be able to meet the team and and also have the opportunity to visit one of our already established sessions. This will give you a real visual insight into the potential success of running an S4 Swim School franchise. A typical experience day would involve 1.5 hours at head office and 30 minutes at an S4 session (Approx).

Use our Contact Us form to book a place now!


Our franchisees

An S4 Swim franchise offers you the chance to run your own swim school, with structured advice and support from people who have been through the same journey.

You won't need to dive in at the deep end. Our franchisees have the backing of head office staff and fellow swim school owners, not to mention training, IT and marketing support. So you can be safe in the knowledge that we're with you every step of the way, in all aspects of running your business.

We are passionate about what we do, and we want everyone that joins the S4 family to share our passion, embrace our philosophies and grow with us. In fact, we believe this is the only way to ensure the success of a franchise.

To have what it takes, you must be dedicated, ambitious and passionate about swimming development. You don't need previous experience of swimming coaching, but a head for numbers and a will to succeed are a must.

With over 100 territories still available across the UK, you can be sure that there is a local S4 Swim School opportunity for you.


Our schools

S4 Swim Schools offer a unique programme of development, which allows children and adults to progress through our swimming groups at an impressive rate. This success has ensured we have a strong reputation within the communities in which we operate - and a constant stream of swimmers wishing to join our schools.

Our franchisees will be given the support and encouragement they need to help S4 Swim continue to grow in new areas - not to mention our blueprint for swimming development, including the operating methods and systems that have already proved successful across the UK.

Your role then will be to develop your business within the scope of the S4 model, maintain the high professional standards we have set, and to maximise the S4 Swim School opportunity in your local area.


The Market

The S4 Swim School programme is specifically designed for children aged 4 - 12 years and adults over the age of 16. We are committed to helping young people develop their swimming skills in a safe and enjoyable environment.

Our continued growth in recent years goes some way to demonstrate the demand for swimming development programmes in the UK, but don't just take our word for it - here are a few facts about swimming, which remains the most popular sport in the UK:

  • 84 per cent of the UK population lives within 2 miles of a swimming pool
  • More than 11 million people swim each year - and almost 2.7million adults in the UK participate in swimming for at least 30 minutes each week
  • However, half of all children can't swim and one in five leave school unable to swim


Proven success

Adam Kelly opened S4 Swim School's first franchise in Edgbaston, Birmingham, and went on to build a membership base of more than 300 swimmers in his first 12 months.

He said: "The amount of enquiries that were coming through to my email once the head office team launched my personal page within their website was amazing. This allowed me to open my doors with members on my books.

"I am enjoying every bit of running an S4 franchise and I'm expanding all the time, now having to put Swim Co-ordinators at certain sessions."


The S4 Swim School franchise package

S4 Swim has specifically tailored a proven franchise package to help give our swim school owners the best possible platform for success. This includes:

Franchise License

  • Sole rights to your territory
  • Rights to use the S4 Swim School trade mark
  • Access to the S4 Swim School blue print for success, including operating methods and systems

Training & Opening Support

  • Training and development support at the S4 Swim head office training centre
  • On-site practical training
  • Pre and post-opening support
  • Pre launch and ongoing marketing support

IT Solutions

  • National website inclusion
  • Personal local website with payment facility integration
  • Data management system with full database manual
  • Business form templates
  • File organisation and categories
  • Email templates

Other support and equipment

  • Franchise owner's manual
  • Business stationery
  • Marketing materials
  • Swimming instructor kit
  • S4 branded poolside merchandise